About Us

Farm house

Eye-Opening Science. Mouthwatering Recipes. Heartwarming Farm Stories.

We love dairy.

But we’re not your average fans.

We’re dietitians. Educators. Business leaders. And we represent the local dairy farm families who care for the cows that create this amazing product of nature.

As your regional dairy council, Dairy MAX represents dairy farmers across eight states – Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming. The Dairy Discovery Zone (DDZ) is our outlet for reaching local families with:

  • Real stories about dairy farm families
  • An inside look at how dairy is produced
  • Healthy reasons to choose dairy – even if you’re lactose intolerant
  • Fun and easy ways to enjoy dairy every day

Our Mission

We advocate with purpose – connecting the dairy experience with hearts, minds and communities everywhere.

Our Vision

Positioned at the intersection of dairy farms, science, industry and consumers, we will harness the power of our passion and relationships to reinforce trust, drive sales and guarantee future generations of dairy.

Learn more about our organization and how we connect with educators, health professionals, business partners and our farmers at DairyMAX.org.