Are you game?
Welcome to the Fuel Up to Play 60 Madden Open Tournament, powered by Dairy MAX and the Dallas Cowboys!
Who can play?
Middle and high school students can register for free at Complexity.GG/NutritionPartner (Note: Please review official tournament rules before participating).
Qualifiers begin Oct. 25th, so register now! Finals will be broadcast live on Oct. 27th by a professional Madden esports athlete from Complexity Gaming.
Eat like a champion!
School grand prize: The school with the most students who play in the tournament wins a branded mobile breakfast cart by Hubert.
Individual player grand prize: Play for the chance to compete against a Dallas Cowboys player, attend a Cowboys practice and game AND receive a customized jersey.
Dairy brings star power
Dairy MAX is the official nutrition partner of the Dallas Cowboys. Not only do we work together in schools through Fuel Up to Play 60 (FUTP 60), we also sponsor the Fuel Up Training Table at the Cowboys headquarters at The Star and help make sure science-based nutrition messaging is included in the tours. Plus, we pitch in on Cowboys community projects – like the Parents Football Safety Clinic – and they pitch in on Dairy MAX projects – like school breakfast programs.
FUTP 60 Ambassador James Washington
We are proud to have James join us in bringing Fuel Up to Play 60 to students. With a long-standing love for both agriculture and the Dallas Cowboys, we look forward to him being a great role model for healthy living!