Gaming for Nutrition
More than 5,000 people tuned in live to the inaugural Fuel Up to Play 60 Madden 23 Open Tournament in October 2022, an esports event encouraging gamers to fuel their bodies with healthy foods that give them energy to play well. Watch some of the highlights from Ahman Green, former NFL running back and current head esports coach at Lakeland University; and Larry Ridley, CBS sports anchor and voice for EA Sports Madden NFL.
Dairy brings star power
Dairy MAX is the official nutrition partner of the Dallas Cowboys. Not only do we work together in schools through Fuel Up to Play 60 (FUTP 60), we also sponsor the Fuel Up Training Table at the Cowboys headquarters at The Star and help make sure science-based nutrition messaging is included in the tours. Plus, we pitch in on Cowboys community projects – like the Parents Football Safety Clinic – and they pitch in on Dairy MAX projects – like school breakfast programs.