2018 Draft Fuel Up to Play 60 Touchdown Celebration

Dairy MAX, the Dallas Cowboys and students from the Dallas-Fort Worth area kicked off the 2018 NFL Draft week with a Fuel Up to Play 60 Touchdown Celebration! Nearly 500 students from DFW school districts gathered at AT&T Stadium on Tuesday, April 24 to participate in a day focused on learning the importance of nutrition and physical activity. The students and their program advisors were chosen to attend the event after completing all Six Steps of the Fuel Up to Play 60 program during the 2017-2018 school year.

The morning kicked off with a pep rally welcoming the students to AT&T Stadium and the NFL Draft Experience by Dallas Cowboys executive vice president and chief brand officer, Charlotte Jones-Anderson, NFL legend J.J. Moses and Dallas Cowboys legend and 10-year veteran Bradie James. Students and their chaperones worked to create a team cheer, team banner and team masks. Each group channeled creativity and the importance of nutrition to create fun and interactive cheers!   

The pep rally continued with a short speech by Trinity Williams, Fuel Up to Play 60 student ambassador and NFL Draft kid reporter. The pep rally wrapped up with the Dallas Cowboys Rhythm and Blue dance team to keep the students moving with a fun and interactive dance routine.

Students headed outside after the pep rally to practice skills and drills led by USA football coaches. When they arrived at the practice field each student group rotated through activity stations, and the teams had the opportunity to participate in flag football, a wide receivers drill and a running back drill by Dallas Cowboys mascot, Rowdy. The highlight was Dallas Cowboys legend and 2018 NFL Draft community ambassador DeMarcus Ware’s “B-Ware of D-Ware” station where students were led through a pop-up workout from DeMarcus Ware. Before the students boarded the buses to head back to school, the groups rehydrated with TruMoo milk provided by Oak Farms Dairy.

After a day full of nutrition and fun, Dairy MAX and the Dallas Cowboys made sure the students didn’t leave empty-handed. Dairy MAX is offering $50,000 in grant funds to the Fuel Up to Play 60 program in the DFW area through 2019. Eligible schools can apply for funds to achieve youth health and wellness goals supporting good nutrition and physical activity.

Learn more about what we do as the official nutrition partner of the Dallas Cowboys.

Check out photos from the event.

By Essence Riley

Essence joined the Dairy MAX team in 2016 and loves working to grow our relationship with the Dallas Cowboys as their Official Nutrition Partner. She previously worked at Discover Card and has also served as an account executive at Schafer Condon Carter in Chicago. When she's not working, Essence loves to spend time with her family and cheer on the Dallas Cowboys. Learn more about Essence