5 Things Dairy MAX Is Doing in Your Schools

Dairy MAX represents more than 900 dairy farm families across our region – not just in spreading the word about dairy, but also in giving back to our community. Here are the top five examples of how Dairy MAX and local dairy farmers are promoting nutrition in schools.

  1. Fuel Up to Play 60 – Fuel Up to Play 60 is the nation’s largest in-school health and wellness program, created by the National Dairy Council and National Football League in collaboration with the U.S. Department of Agriculture. This free program offers funding opportunities for schools and an online Playbook full of school-tested action strategies to improve healthy eating and physical activity among students. Fuel Up to Play 60 empowers students, with the support of adults, to take the lead in making healthy changes and to have a positive impact in their communities. Over 73,000 schools are involved, and 38 million students have been reached through the program nationwide!
  2. Dairy Dollars for Schools – Funded by the dairy farm families of Dairy MAX, Dairy Dollars for Schools provides grants, ideas and resources to help school food service operations engage students and grow important programs that make dairy and other nutrient-rich foods more accessible to students.
  3. Cafeteria Milk Promotion Kits – We’ve developed two series of posters, banners, window clings and fun student giveaways for school food service operations to encourage kids to drink milk during school meals. Our elementary school kit features a superhero character called Mighty Milk, while the middle school kit engages older kids with emojis and other social media imagery.
  4. Strive for 35 – Milk packs a huge nutrition punch with nine essential nutrients and a taste kids love – and kids are more likely to drink milk if it’s served at a cold 35 degrees. Strive for 35 provides tips and materials to help school food service operations keep milk colder, for more consumption and less waste.
  5. Chocolate Milk – Milk processors have reformulated school chocolate milk to have 20 grams or less of total sugar, 11 grams of which are naturally occurring lactose. Chocolate milk remains the most popular milk choice during school meal times and is a tasty way for students to benefit from its powerhouse nutrition package.

Want to support these programs? That’s what you’re doing every time you buy a gallon of milk! Learn more about Dairy MAX’s education initiatives.

By Leslee Powell

Leslee has a background in marketing and communications that she puts to good use helping Dairy MAX's school marketing team reach teachers and school nutrition directors. She has been part of the Dairy MAX team since 2017. When she's not working, Leslee can be found spending time with her husband and their dog. Learn more about Leslee.  

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