The Dallas Cowboys are huge influencers off the field as well as on, and one of their initiatives is to promote health in the community, especially for kids and young athletes who look up to the players as role models.
With Dairy MAX’s nutrition expertise and the Cowboys’ platform, we realized we could make the perfect partnership to effect real change. Of course, the partnership is nothing new – we were already working together in schools through Fuel Up to Play 60. It just made sense to find even bigger and better ways to leverage that partnership for good.
That’s right, Dairy MAX is now the Official Nutrition Partner of the Dallas Cowboys. Together, we’ll grow and build nutrition-based wellness programs in the community.
Here are just some of the things we’ll be doing.
Presence at The Star
One way the Cowboys are promoting health and wellness is in their new home, The Star. A great place to engage fans and share what it takes to be a Dallas Cowboy, the 91-acre complex will feature the Cowboys’ business offices, shops, restaurants, a sports medicine hospital and the Ford Center, which will house the team training spaces and an indoor football coliseum the team will share with Frisco ISD football teams. Dairy MAX is helping make sure nutrition has a big part there.
- Fuel Up Training Table – At the The Star, fans have front row seats to see everything the Cowboys do to prepare for a tough football season. That includes fueling up right. Dairy MAX sponsors the Fuel Up Training Table, where Cowboys players and staff will go for the right nutrients to fuel them for practices and more.
- Tours of the Ford Center – Anyone who visits The Star can tour the extensive facilities of the Ford Center. Dairy MAX provides the nutrition education portion of the tours, showing how Cowboys fuel up with things like low-fat dairy, and explaining why it’s important – which will be particularly great for school field trips.
We’re also combining forces to strengthen the programs we’re already doing.
- Dairy MAX will pitch in on Cowboys projects like the Moms Football Safety Clinic, which teaches moms about health and safety on the field, while their kids enjoy a free Play 60 youth camp.
- The Cowboys will pitch in on Dairy MAX projects like our school breakfast program, which provides the tools and support schools need to fight hunger and fuel up students for the school day.