Dairy MAX is proud to announce Dallas Cowboys center Travis Frederick as our newest Fuel Up to Play 60 Player Ambassador. It’s the perfect fit: Travis comes from a dairy-centric background with Wisconsin roots, and his grandfather transported milk for Dean Foods. Before this partnership with Dairy MAX and Fuel Up to Play 60 was even official, Travis participated in events such as the 2016 Breakfast Games in Oklahoma and, more recently, a school breakfast promotion at Garland High School in Garland, Texas. Travis credits milk with healing his broken arm in time for a state championship game in high school (watch him share that amazing dairy story in Oklahoma).
Eliminating Child Hunger
Travis has a personal passion for eliminating child hunger, so he created the Blocking Out Hunger Foundation. On May 16, Dairy MAX teamed up with Travis’ foundation to host a Fuel Up to Play 60 assembly and media event at The Star with 20 fourth-graders from Christie Elementary. The school won the experience after completing the Fuel Up to Play 60 program through the Cowboys Elementary Health & Wellness incentive program. In the 45-minute Fuel Up to Play 60 camp, the students learned healthy eating and NFL flag football skills – and each child had a chance to talk with Travis as he led a quarterback-center exchange drill station.
In a press conference afterwards, Travis announced his Nourish 2 Flourish summer feeding program. Nourish 2 Flourish will work with Cowboys partners North Texas Food Bank and The Salvation Army for 10 weeks this summer to provide weekly boxes of food to 200 North Texas kids who rely on school meals during the school year.
While we are certainly sad to see Barry Church leave the Cowboys, we are very excited about all the ways we can work with Travis to improve youth health and wellness. Read more about Fuel Up to Play 60.