Monday, May 7, 2018
Dairy MAX, the Dallas Cowboys and students from the Dallas-Fort Worth area kicked off the 2018 NFL Draft week with a Fuel Up to Play 60 Touchdown Celebration!
Tuesday, May 1, 2018
Four student teams from around the Dallas region gathered at the Fuel Up Training Table at The Star in Frisco for the Taste of the Cowboys Challenge.
Wednesday, April 25, 2018
When most people think of the Dallas Cowboys, their minds automatically wander to the 53-man roster. However, the team extends well beyond the players on the field to include coaches, trainers, a chaplain, front office staff and even merchandise designers.
Monday, January 22, 2018
Dallas Cowboys Center and Fuel Up to Play 60 Ambassador Travis Frederick is among the nominees for the 2017 Walter Payton NFL Man of the Year Award. The award represents the NFL’s commitment to philanthropy and community impact.
Friday, August 25, 2017
Through our work with the NFL, we know that players are strong advocates for health and nutrition. In fact, their careers depend on how well nutrition fuels their performance. What separates some from their teammates is a passion for dairy.
Friday, July 21, 2017
Football season is rapidly approaching, and players across the NFL are heading into their annual training camps. The Dallas Cowboys are no exception. This is the time when players showcase their offseason work in hopes of setting a winning tone very early.
Tuesday, June 20, 2017
Dairy MAX is proud to announce Dallas Cowboys center Travis Frederick as our newest Fuel Up to Play 60 Player Ambassador.
Wednesday, December 14, 2016
My Cause My Cleats event, when NFL players across the country wore cleats specially designed to spread awareness for a cause they care about.
Monday, August 22, 2016
The Dallas Cowboys are huge influencers off the field as well as on, and one of their initiatives is to promote health in the community, especially for kids and young athletes who look up to the players as role models.